purposelive bold. refuse conformity.
[A] We make eyewear for people who were not meant to blend in with the crowd.
[B] We hate mass-produced styles. Our in-house designs are registered. Variants never restock.
identityThe OTHERFRONT represents a façade you unleash. This is the version of you that craves risk, excitement, and spontaneity.
We are the modern masquerade for nights of high intensity and chaos. Our eyewear shrouds your identity but reveals something else — presence, confidence, and the allure of mystery.
Take off your face. Put on an OTHERFRONT. This is the mask that makes you unforgettable.
product principlesan Integrated approach
As a product, our eyewear rests in a unique interdisciplinary field that blends DESIGN, ART, ENGINEERING, and HEALTH.
OTHERFRONT will be a taste-leader. The foundational principle of this brand is the desire to improve across these aspects.
design
ergonomic wraparound style, light weight, intellectual property. 
art
sculptural eyewear. experiment with colour, form, texture, and space, . 
engineering
innovate with materials, coatings, and production processes.
health
considerations to vision, visual clarity, and protection.