purposelive bold. refuse conformity.
[A] We make eyewear for people who were not meant to blend in with the crowd.
[B] We hate mass-produced styles. Our in-house designs are registered. Variants never restock.
identityThe OTHERFRONT represents a façade you unleash. This is the version of you that craves risk, excitement, and spontaneity.
We are the modern masquerade for nights of high intensity and chaos. Our eyewear shrouds your identity but reveals something else — presence, confidence, and the allure of mystery.
Take off your face. Put on an OTHERFRONT. This is the mask that makes you unforgettable.
product principlesone product, four perspectives
We explore every small seed, and nurture them into beautiful flowers. Our reiterative approach to eyewear ideation revolves around the balancing act of question / response, push / pull, or problem / solution.
Eyewear, as a consumer product, rests in a unique interdisciplinary field that blends DESIGN, ART, ENGINEERING, and HEALTH. In respect of this, we maintain the fragility of this balance by judging our product through a continually revolving cycle of perspectives.
OTHERFRONT will be a taste-leader. The foundational principle of this brand is our desire to improve across these aspects, and to reject mediocrity.