deconstructing our philosophy

[a] your otherfront…

Hello. I am Jason ( or Jun), and this is my project.

If you feel that time has been passing too fast, ask yourself today:

How much more of your life are you going to spend not taking a leap?

Your OTHERFRONT is the second identity that is hidden away, and craves a different lifestyle from what you have.

We all have a dream outside of our commitments, or had a dream of living an exciting life. My dream is to see people wearing my designs, and so I started this project to achieve that dream. It is a difficult dream to achieve, and I am certain your dreams are difficult as well. Yet, I would rather spend a lifetime trying and failing than to reach my end filled with regrets.

I cannot confirm there is a second life for us, but I know every day we experience could be our last.

We should all aim to live in a way that satisfies our excitement, fulfilment, and happiness.

[b] …is a true expression of the self

People choose their clothing to externally express their self. There are many interesting options to achieve this, and I believe that eyewear is a prominent accessory which complements self-expression.

Yet, most eyewear in the market is uninspiring. They are all of the silhouette in lacklustre colours. Often, the only thing differentiating one frame to another is the brand.

I envision public spaces